Bumble affirmed that a unique offer featuring their newest star lover Serena Williams will debut during the first 1 / 2 of the SuperBowl.
Based on AdWeek, Bumble teased another promotion utilizing the golf star, admitting it would coordinate using the SuperBowl, though it was not obvious as long as they happened to be looking to air an ad during the online game, among most-watched annual occasions when you look at the U.S. (and another quite expensive advertising buys). Bumble has verified their own very first SuperBowl ad will function Serena Williams in addition to their new strategy “The Ball is actually the woman Court.”
Bumble, a female-friendly dating app, is actually seriously interested in its female-empowerment goal. Within the last couple of years, the brand features debuted offerings that attract especially to ladies, such as for instance partnering with Moxy Hotels to offer BumbleSpot â proven locations where Bumble people can meet for dates, profession marketing, or prospective new friendships – in order to generate secure places for women.
The offer with Williams will function her surge to star, “not simply as a professional golf star but as an entrepreneur, character design, partner and mama,” according to AdWeek. The spot was developed by a mostly feminine group and directed by A.V. Rockwell, an award-winning screenwriter and director whose work tackles dilemmas on race and oppression.
The message of the advertising should motivate females to control their stories, something Bumble might passionate about through the introduction of its online dating application, offering ladies the energy to make the first move.
In a teaser video clip the SuperBowl offer, which will air February 3rd, Bumble supplied a look of what to anticipate.
“We’re surviving in some sort of and community in which individuals are beginning to see differently and needs to recognize that we’re just like strong and just as smart and merely as experienced and merely as businesslike as virtually any male in this world,” Williams claims as you’re watching camera, which then pans to their providing a basketball in a clear courtroom. “and today it is time to arrive and tell our very own story ways it must be advised.”
AdWeek pointed out that the female-forward Bumble advertising promotion is unusual for a SuperBowl, and that is such a male-dominated space, and even more extremely unlikely that a mainly feminine team would make these a SuperBowl ad.
“There are so many ladies who tend to be ready and eager [to be concerned in ultra Bowl], and each and every woman included [in Bumble’s area] had a whole lot enthusiasm,” Bumble chief brand officer Alexandra Williamson told AdWeek.
She continued to express: “People will see another part to Serena once this offer goes live, and I would feature that to an all-female group doing it.”